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THE HEART HAS ITS REASONS WHICH
REASON KNOWS NOT OF. – BLAISE PASCAL

ABOUT WZP

In any organisation, important decisions are usually made right after a well-delivered business presentation in which the presenter collects evidence, analyses data, and comes up with a logical recommendation.

Gene Zelazny, Former Director of Visual Communication for McKinsey & Company, who has worked with some of the world’s most talented consultants and technical professionals for 50 years, providing them with creative advice and assistance in the design of business presentation, concluded that there are three plausible explanations to the so-called “boring presentations”.

1. Absence of a specific, audience-focused objective: The presenters thought that they were there to share information with the audience; they focused too much on technical details and forgot to address the concerns and problems of their audience.
2. Their presentations were packed with unnecessary data and charts that were not clearly explained, leading to confusion and misunderstanding
3. There was an over reliance on text visuals, which were more cue card reminders to the presenter than visual aids to the audience.;

By addressing these problems, you will become a persuasive and successful communicator and your business presentations will never be boring again!